3
A
What is Abandonment?
Abandonment is when users leave a store without buying.
Most websites will have a Call to Action, which is a goal that a company wants users to reach before leaving the website. The CTA for Ecommerce sites are likely to be a user purchasing an item, or even to subscribe. Abandonment is when users leave a website without any transactional or goal orientated information, so for Ecommerce sites this will be when a user has gone onto a website but has not purchased a product or service.
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