3
A
Abandonment
Abandonment is when users leave a store without buying.
Read definition →Adwords
Google Ads is a platform where store owners bid on keywords.
Read definition →Affiliate Marketing
Affiliate Marketing is promoting products for a commission.
Read definition →Algorithm
An algorithm is a set of rules used by search engines.
Read definition →Analytics
Analytics tracks website performance, traffic, and conversions.
Read definition →Anchor Text
Anchor Text is the clickable text in a hyperlink.
Read definition →Above the Fold
Above the Fold is the visible part of a page on load.
Read definition →B
Backlinks
Backlinks are links from one site to another for SEO.
Read definition →Below the Fold
Below the Fold is the part of a webpage you scroll to see.
Read definition →Black Hat SEO
Black Hat SEO is unethical practices that can harm rankings.
Read definition →Bounce Rate
Bounce Rate is the percentage of single-page sessions.
Read definition →Breadcrumb Trail
A Breadcrumb Trail is navigation that shows site structure.
Read definition →C
Call to Action
A Call to Action is a prompt that encourages user action.
Read definition →Citation Flow
Citation Flow predicts a URL's influence from its backlinks.
Read definition →Click Through Rate
Click Through Rate (CTR) is the percentage of ad clicks.
Read definition →Conversion and Conversion Rate
Conversion Rate is the percentage of users who convert.
Read definition →CRO
CRO increases user conversions to maximize traffic ROI.
Read definition →Cost per Click
Cost per Click (CPC) is the price you pay for each ad click.
Read definition →Collection
A Shopify Collection groups products for easy browsing.
Read definition →Cart
A cart holds items for purchase in Shopify before checkout.
Read definition →Checkout
Checkout is the process of completing a purchase in Shopify.
Read definition →Customer Segmentation
Customer Segmentation groups customers for targeting.
Read definition →CLV
CLV is the total revenue from a customer over time.
Read definition →Conversion Funnel
Conversion Funnel shows steps to purchase.
Read definition →D
Deep Linking
Deep Linking creates backlinks to pages other than the home.
Read definition →Domain Authority
Domain Authority is a metric for a site's SEO authority.
Read definition →Domain Name
A Domain Name is a unique name for a website.
Read definition →Drawer
A Drawer is a sliding panel for cart or navigation.
Read definition →Dynamic Pricing
Dynamic Pricing adjusts prices based on market conditions.
Read definition →E
H
H1 Tag
The H1 tag is the most important heading tag for SEO.
Read definition →What is an H2 Tag?
H2 Tag is a subheading tag for SEO and content structure.
Is short for ‘Heading Tag No. 2’ it is a subheading. H1 and H2 tags can be seen as being on a hierarchy of importance, with H1 tags being more important, however H2 tags should reinforce the points made with H1. For example:
Online Training Courses
Discover the Benefits of Online Training Courses
Header tags are a key component to SEO; help improve your rankings within search engines. Check your pages now and see if you’re using your H1, H2 correctly!
Related Terms
Similar terms that you might find interesting
Hits
Hits are the number of users visiting a Shopify site.
Read definition →HTML
HTML is the standard language for creating web pages.
Read definition →Headless Commerce
Headless Commerce decouples the front/back ends of Ecommerce.
Read definition →L
P
R
S
SEO
SEO means Search Engine Optimization for store visibility.
Read definition →SKU
SKU is a unique identifier for product variants.
Read definition →Split Testing
Split Testing compares versions for performance.
Read definition →Shopify Scripts
Shopify Scripts customize checkout on Shopify Plus.
Read definition →Shopify POS
Shopify POS integrates in-store and online sales.
Read definition →